Case Studies
HVAC · Local HVAC Company
How Media4Ads Helped a Local HVAC Company Promote a $500 AC Installation Offer Using AI Video Ads and Google Advertising
AI video creationOffer strategyLead generationConversion-focused campaigns
The challenge
The company had strong installation capacity but no reliable way to fill the calendar outside of referrals. Previous ad spend ran without a clear offer, so clicks rarely turned into booked appointments.
What we did
- Built an offer strategy around a $500 AC installation promotion designed to be easy to say yes to
- Produced AI-generated video ads for YouTube and social, with multiple hooks tested against each other
- Launched Google Ads search and Performance Max campaigns targeted to the service area
- Pointed traffic at a conversion-focused landing page with click-to-call as the primary action
The outcome
- A repeatable seasonal campaign the company can relaunch each year
- Inbound phone calls tied directly to a trackable offer instead of guesswork
- Creative library of video variations that keeps ad costs from climbing
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